Ambition offers a multitude of different life challenges for people of all abilities. We define human endurance through strenuous physical activity of intense races and extreme ultra-marathons in severely harsh conditions and terrains in the world’s toughest destinations.

Through our extreme events, we create a platform to carry out people’s own challenges - whether personal, physical or spiritual. Our events enable competitors to achieve significant life adventures, test their limits and ultimately understand that any obstacles are only there to be conquered.

Every race is different, everyone inimitable, each one presenting new challenges, requiring now found depths of self confidence and resolute persistence as competitor’s battle against whatever the elements decide to throw at them. The Ambition events are for those competitors that need more than a simple long distance event. Challenges are designed to take ultra to the next level. With foreign conditions, virgin trails and non-stop exertion, it is only the truly motivated who have the sheer determination to finish an Ambition event. It will not be easy; if it was easy it would simply not be Ambition.